Greensboro’s Big Three Developers: Money, Influence, and Public Record Questions

I got a comment from a random website visitor who expressed disgust at an article I posted about three developers in Greensboro. A few days later, Eric and I were e-biking the Greenway when we met a small business owner who had plenty to say about those same developers. His perspective was passionate, opinionated, and made me pause. While I don’t have a hard stance either way on Roy Carroll, Marty Kotis, or Andy Zimmerman, his words reminded me that curiosity is often the best starting point. I’ve been writing about these figures for a while — like in What’s Happening with Greensboro’s Big Three Developers and What Kotis, Zimmerman, and Carroll Are Building and How It Touches Midtown Idlewood — but this conversation sent me back into the archives to ask tougher questions.

Greensboro is in the middle of a mural renaissance, with art transforming old walls into landmarks. As I’ve shared before in Greensboro’s Mural Renaissance: The Artists and Their Patrons, developers often sit on both sides of that story: funders of public art, and decision-makers in zoning meetings. And as anyone who has tangled with permitting knows (see Why I Trust My Contractors Over Municipal Permitting Systems Nationwide), the system isn’t always as clean as we’d hope. So where does that leave the biggest names in town?

How Greensboro’s Big Three Built Their Money

  • Roy Carroll (The Carroll Companies): Started in homebuilding in the early 1980s, scaled into apartments and mixed-use, and is now listed by Forbes as a billionaire developer with thousands of apartment units and self-storage facilities. Strategy: buy land, hold long term, keep leverage low.

  • Marty Kotis (Kotis Companies / Kotis Street Art): Began in the 1990s with retail and restaurants, later turned to culture-led placemaking. In 2020, he launched the Kotis Street Art Outdoor Gallery, using public art to shape community identity and foot traffic.

  • Andy Zimmerman (AZ Development): Known for adaptive reuse, Zimmerman buys and restores older/historic buildings, often turning them into mixed spaces for food, art, and small businesses.

For a deep dive into their projects, murals, and Midtown impact, see my earlier post: Greensboro’s Big Three: What Kotis, Zimmerman, and Carroll Are Building and How It Touches Midtown Idlewood.

Developer Key Milestone Date Notes
Roy Carroll Formed RE Carroll Construction with father Early 1980s Roots in homebuilding before branching into apartments
Roy Carroll Hyatt Place at Bellemeade project 2019 Downtown mixed-use hotel opening
Marty Kotis Kotis Street Art Outdoor Gallery opens Aug 2020 46 mural panels with local and international artists
Andy Zimmerman Gateway Building renovation 2016 onward Example of adaptive reuse in Greensboro

What’s Documented in the Public Record

City Council meetings, closed sessions, and lawsuits show some developer-related controversies, but also highlight how much remains redacted or unresolved.

Item Date Status Public Record
Geeksboro / Fire Inspection controversy Jan 2017 Allegation reported Triad City Beat coverage
Kotis v. U.S. (Publix site valuation) Apr 2025 Federal court ruling in Kotis’ favor WFMY News 2
SBI probe into Council member Zack Matheny 2025 Ongoing investigation The Assembly NC
Closed session minutes 2017–2025 Partial, redacted City of Greensboro archive

What’s Alleged vs What’s Proven

  • Proven/Documented:

    • Roy Carroll’s scale and wealth are documented in Forbes and company filings.

    • Kotis won a federal eminent domain case in 2025.

    • Zimmerman’s projects are verifiable through city permits and building reuse.

  • Alleged/Unproven:

    • Claims of retaliatory inspections (2017 Geeksboro) are in media reports, but no City minutes confirm wrongdoing.

    • SBI is investigating Council member Zack Matheny in 2025 — but as of now, no findings are published.

Why This Matters for Greensboro

When I wrote this earlier profile of developers’ impact, I framed it as a look at growth and opportunity. But after talking to a small business owner and diving into council archives, I realize the story isn’t just about new buildings. It’s also about power, influence, transparency, and the balance between community and capital.

Final Thoughts: Questions Still Remain — and Here’s What You Can Do

Even after digging through minutes, videos, lawsuits, and reporting, questions remain about how decisions are made and how influence flows. If you want to stay informed (and make your voice count), start here:

When are meetings? Regular Greensboro City Council meetings are typically the 1st and 3rd Tuesday at 5:30 PM in the Katie Dorsett Council Chamber. Always confirm via the annual schedule (PDF) or the live calendar.

When are Greensboro City Council meetings?

Regular meetings are typically the 1st and 3rd Tuesday of each month at 5:30 PM in the Council Chamber at Melvin Municipal Office Building (300 W. Washington St.). Always double-check the Council Meeting Schedule or dynamic calendar before attending.

Joy Watson

Ivy and Ellie's Mom. Domestic Engineer and lifelong learner.

Owner/Broker in Charge at Joy Watson Real Estate

Short Term Rental Property Management at Watsucker Llc

Former Former Broker at eXp Realty

Former Real estate broker at Coldwell Banker Advantage

Former EC Teacher at Gillespie Park Elementary

Former Exceptional Children's Teacher (EC Teacher) at Andrews High School EC

Former Teacher's Assistant at Grimsley High School

Former Front desk at Greensboro YMCA

Former Teacher's Aide at FUSD Sechrist Elementary school

Studied Education at Guilford College

Studied Education at Greensboro College

Went to West Henderson High

Went to Ramsay High School (Birmingham, Alabama)

Studied Master Gardener Certification at University of Arizona Cooperative Extension

Lives in Greensboro, North Carolina

In a relationship with Eric Hunsucker

https://JoyWatsonRealEstate.com
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